More projects

Norway

Hurtigruten

Covid

The fiasco with the cruise ship Roald Amunsen of the Norwegian company Hurtigruten
Hurtigruten and other cruise companies suffered great losses during Corona when there were no passengers and they were lying idle on the water. When there were fewer infections in early July and new and stricter measures were introduced, Hurtigruten decided to be the first to start cruises again. This did not go according to plan, there were 16 crew members who had not followed the rules properly, with the result that several people on the ship became infected.

Ford

Cars

Edsel

Ford Edsel
Ford wilde naast de bestaande submerken Mercury en Lincoln een nieuw submerk oprichten: Ford Edsel. Na grondig marktonderzoek en een grote campagne werden zeven modellen middenklasse-auto’s op de markt gebracht. Helaas werden er maar weinig auto’s van Edsel verkocht. Het publiek vond de auto’s niet mooi en duurzaam genoeg en er zaten productiefouten in. Ook had Edsel niet genoeg loyaliteit van klanten.
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ICT

Social networking

Care innovation

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Hotline to Home
Hotline to Home was a telecom project with the aim of strengthening and maintaining important social contacts of hospitalised patients, using a combination of new technology and supporting communication volunteers. Unfortunately, it turned out that the patients involved did not understand the benefits of this project. The acceptance of video calls turned out to be low, contrary to theoretical considerations. Scarce personal contact was preferred to image calling.