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Archetypes

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Archetypes

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Biomass plants

Climate

Government

Biomass power plants: redundant or inevitable?
With biomass plants, the government wanted to ensure that the climate targets would be met. The government set aside 10 billion euros for the construction of 628 biomass plants. Objections to the biomass plants soon arose: they would not be as CO2-neutral as was assumed and there would be more useful ways to use the biomass.

Food

Icecream

The first popsicle
In 1905, the popsicle was invented by eleven-year-old Frank Epperson. He made a drink with water and some soda powder that he stirred through with a stick. Because his mother told him to go to sleep, he left the drink. When he woke up the next morning, it had frozen and the drink with the stick in it was frozen too. This was the first popsicle.

Columbus

History

Discovery journey

Columbus discovers America
Columbus was looking for a faster sailing route to the Dutch East Indies. He planned to sail there via the West. With the financial support of the Spanish Queen Isabella, his ships left for the West, but instead of finding a new route to the Dutch East Indies there, he found the undiscovered continent of America.
More projects

Natural gas free

Energy transition

Energy transition cooking gas Utrecht
A search for a way to give all 4,500 residents of the Overvecht district of Utrecht (The Netherlands)- 95% tenants, 5% private tenants and owners - an induction hob, without it costing them anything. This seemed to be (unjustifiably) low-hanging fruit for the 'natural gas-free in 2030' mission.

Virus

Aruba

Zika

+1
Once and for all: eradicating the yellow fever mosquito in Aruba
The yellow fever mosquito in South America transmits several diseases in large numbers, including the dengue virus, the yellow fever virus, chikungunya and the Zika virus. The cost of dengue on Aruba is high and many agreed on the need for these actions. It was not possible to raise the intended amount; more than half was promised, but that was all. More parties were sceptical and eventually the project was stopped.

American Airlines

Flying

Unlimited first class flying with the Unlimited AAirpass
In 1981, American Airlines introduced a pass that allowed unlimited first class flying around the world: the Unlimited AAirpass. It cost $250,000 and for an additional $150,000 you could take an extra passenger. The pass was discontinued after a few pass owners made a lot of use of their pass and the airline began to make huge losses.