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Archetypes

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Projects

Archetypes

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Biomass plants

Climate

Government

Biomass power plants: redundant or inevitable?
With biomass plants, the government wanted to ensure that the climate targets would be met. The government set aside 10 billion euros for the construction of 628 biomass plants. Objections to the biomass plants soon arose: they would not be as CO2-neutral as was assumed and there would be more useful ways to use the biomass.

Food

Icecream

The first popsicle
In 1905, the popsicle was invented by eleven-year-old Frank Epperson. He made a drink with water and some soda powder that he stirred through with a stick. Because his mother told him to go to sleep, he left the drink. When he woke up the next morning, it had frozen and the drink with the stick in it was frozen too. This was the first popsicle.

Columbus

History

Discovery journey

Columbus discovers America
Columbus was looking for a faster sailing route to the Dutch East Indies. He planned to sail there via the West. With the financial support of the Spanish Queen Isabella, his ships left for the West, but instead of finding a new route to the Dutch East Indies there, he found the undiscovered continent of America.
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Aviation

Air disaster

Flying has become much safer after Tenerife air disaster
The worst air disaster ever occurred on the runway of the airport on the Canary Island of Tenerife. Two Boeings collided there at full speed. One Boeing did not have take-off clearance yet, but other circumstances also played a role. It was very foggy and there was confused communication with the control tower. Since then, flying has become much safer. Airline staff are allowed to make mistakes and admit them, so that everyone can learn from them.

Sales

Management

SH*T Umbrella
Umbrellas were marketed with the term "shit umbrella" in reference to the idea that managers and product owners should be the "shit umbrellas" for their team. They should ensure that their staff is protected from bureaucratic trivia. There was very little enthusiasm for the umbrellas, as the term 'shit umbrella' did not appear to be appealing enough to the public.

Pharmacists

Robotics

ICT

Does robotisation work in theory?
In this project, a new innovative pharmacy model, Big Data and Computing, was developed with the use and consideration of robotisation and extensive automation. This new form of pharmaceutical care was perceived as more pleasant by patients due to the personal approach and also showed better results. Despite the positive results for patients, wholesalers did not want to cooperate.