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Archetypes

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Biomass plants

Climate

Government

Biomass power plants: redundant or inevitable?
With biomass plants, the government wanted to ensure that the climate targets would be met. The government set aside 10 billion euros for the construction of 628 biomass plants. Objections to the biomass plants soon arose: they would not be as CO2-neutral as was assumed and there would be more useful ways to use the biomass.

Food

Icecream

The first popsicle
In 1905, the popsicle was invented by eleven-year-old Frank Epperson. He made a drink with water and some soda powder that he stirred through with a stick. Because his mother told him to go to sleep, he left the drink. When he woke up the next morning, it had frozen and the drink with the stick in it was frozen too. This was the first popsicle.

Columbus

History

Discovery journey

Columbus discovers America
Columbus was looking for a faster sailing route to the Dutch East Indies. He planned to sail there via the West. With the financial support of the Spanish Queen Isabella, his ships left for the West, but instead of finding a new route to the Dutch East Indies there, he found the undiscovered continent of America.
More projects

Porsche

Studebaker

Cars

An affordable Porsche
Porsche was eager to bring a car to the American market in a low price range. In order to realize this plan, they collaborated with the company Studebaker. While working on a design, it proved difficult to find agreement and when the design was finished, Studebaker proved to have too many financial problems to continue with the plan. When production was again possible, the model was dated.

Sales

Management

SH*T Umbrella
Umbrellas were marketed with the term "shit umbrella" in reference to the idea that managers and product owners should be the "shit umbrellas" for their team. They should ensure that their staff is protected from bureaucratic trivia. There was very little enthusiasm for the umbrellas, as the term 'shit umbrella' did not appear to be appealing enough to the public.

Music

Cuba

Buena Vista Social Club

Buena Vista Social Club
Guitarist Ry Cooder and producer Nick Gold had everything arranged for the recording of African-Caribbean fusion with their band. Unfortunately, the Malian musicians who were to join the company lost their passports when they applied for their visas. Rather than face the prospect, new musicians were found for the recordings and the album became a huge success.