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Archetypes

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Archetypes

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Biomass plants

Climate

Government

Biomass power plants: redundant or inevitable?
With biomass plants, the government wanted to ensure that the climate targets would be met. The government set aside 10 billion euros for the construction of 628 biomass plants. Objections to the biomass plants soon arose: they would not be as CO2-neutral as was assumed and there would be more useful ways to use the biomass.

Food

Icecream

The first popsicle
In 1905, the popsicle was invented by eleven-year-old Frank Epperson. He made a drink with water and some soda powder that he stirred through with a stick. Because his mother told him to go to sleep, he left the drink. When he woke up the next morning, it had frozen and the drink with the stick in it was frozen too. This was the first popsicle.

Columbus

History

Discovery journey

Columbus discovers America
Columbus was looking for a faster sailing route to the Dutch East Indies. He planned to sail there via the West. With the financial support of the Spanish Queen Isabella, his ships left for the West, but instead of finding a new route to the Dutch East Indies there, he found the undiscovered continent of America.
More projects

Pharmacists

Robotics

ICT

Does robotisation work in theory?
In this project, a new innovative pharmacy model, Big Data and Computing, was developed with the use and consideration of robotisation and extensive automation. This new form of pharmaceutical care was perceived as more pleasant by patients due to the personal approach and also showed better results. Despite the positive results for patients, wholesalers did not want to cooperate.

Hydrogen

Canal boat

Amsterdam

Hydrogen Boat Lovers
Lovers wanted to operate a hydrogen-powered canal boat on the Amsterdam canals. The development of the boat cost more than 2 million, but unfortunately the boat does not sail. It proved difficult to get a hydrogen filling station installed, the municipality of Amsterdam became more and more enthusiastic about electric vehicles instead of hydrogen-powered ones, and on top of that a new law was introduced whereby the boat no longer met the length requirements.

Television channel

John de Mol

Talpa
John de Mol started the television station TIEN and invested millions in it. While the channel had many TV stars, the viewing figures remained very low. De Mol's channel was losing millions of euros every year and eventually De Mol stopped the channel and TIEN was integrated into parts of RTL Group.