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Archetypes

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Biomass plants

Climate

Government

Biomass power plants: redundant or inevitable?
With biomass plants, the government wanted to ensure that the climate targets would be met. The government set aside 10 billion euros for the construction of 628 biomass plants. Objections to the biomass plants soon arose: they would not be as CO2-neutral as was assumed and there would be more useful ways to use the biomass.

Food

Icecream

The first popsicle
In 1905, the popsicle was invented by eleven-year-old Frank Epperson. He made a drink with water and some soda powder that he stirred through with a stick. Because his mother told him to go to sleep, he left the drink. When he woke up the next morning, it had frozen and the drink with the stick in it was frozen too. This was the first popsicle.

Columbus

History

Discovery journey

Columbus discovers America
Columbus was looking for a faster sailing route to the Dutch East Indies. He planned to sail there via the West. With the financial support of the Spanish Queen Isabella, his ships left for the West, but instead of finding a new route to the Dutch East Indies there, he found the undiscovered continent of America.
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Politics

Elections

Joe Biden

+1
The democratic monster victory
Joe Biden won the 2020 US presidential election over Donald Trump. It did get a lot more exciting than the polling firms predicted, the result was not as convincing as the Democrats had hoped. This is mainly due to the fact that not enough attention was paid to identifying and winning over the doubters.

Television channel

John de Mol

Talpa
John de Mol started the television station TIEN and invested millions in it. While the channel had many TV stars, the viewing figures remained very low. De Mol's channel was losing millions of euros every year and eventually De Mol stopped the channel and TIEN was integrated into parts of RTL Group.

Viagra

Pharmacists

Pfizer

Viagra
While testing a drug for heart failure, it turned out that the drug did not work against it. Pfizer found out that the drug had another side effect: it produced renewed potency and erections in men. Pfizer changed its strategy and tested the pills as an erection pill, with great success, because since then they have been sold on a large scale worldwide.